Janssen-Fritsen Signs a Five-Year Partnership with the Dutch Basketball Federation

Janssen-Fritsen has become an official partner of the Dutch Basketball Federation (NBB) under a five-year agreement. The aim is to make basketball accessible to more people across the Netherlands, notably by developing outdoor courts equipped with hoops from Schelde Sports, an ABEO Group brand distributed by Janssen-Fritsen.

The partnership addresses a practical need. As demand grows, limited availability at indoor facilities restricts clubs’ ability to welcome new players, leaving several thousand children on waiting lists. Outdoor spaces offer clubs room to expand their activities while encouraging informal play.

Janssen-Fritsen and Schelde Sports Equip New Places to Play

To put this ambition into practice, Janssen-Fritsen draws on the Schelde Sports equipment it distributes. Also part of ABEO, Schelde Sports specialises in basketball equipment and is an official supplier to FIBA, the International Basketball Federation. The partnership combines Janssen-Fritsen’s close relationships with local organisations and Schelde Sports’ technical expertise.

Together with the NBB, the company aims to help local authorities and clubs develop suitable facilities, including through investment in outdoor courts. The goal is to make basketball more accessible in schools, clubs and public spaces.

Equipment and Initiatives to Bring More People into Basketball

Beyond facilities, the agreement includes support for local initiatives, training and introductory activities. Particular attention is given to women’s basketball, wheelchair basketball and 3x3, played by teams of three on a half-court.

Through this long-term commitment, Janssen-Fritsen combines investment in places to play with initiatives that encourage more people to get involved.

Cover Photo: Michiel van Elk, Head of Marketing, Partnerships & Events at the NBB, and John van der Horst, Managing Director of Janssen-Fritsen
Photos © Janssen-Fritsen